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Toyota Aurion (XV40) : ウィキペディア英語版
Toyota Aurion (XV40)

The Toyota Aurion (XV40) is the original series of the Toyota Aurion, a mid-size car produced by Toyota in Australia and parts of Asia. Designated "XV40", Toyota manufactured the first generation Aurion between 2006 and 2012 until it was fully replaced by the XV50 series. While Asian production of the XV50 series began in late-2011, Toyota's Australian operations did not take on production of the new model until 2012.
Although marketed as a separate model, the XV40 series Aurion is essentially a Toyota Camry (XV40) with revised front- and rear-end treatment, along with changes to the interior. In lieu of the "Aurion" nameplate, the majority of East and Southeast Asian markets received the Camry-based Aurion under the name Toyota Camry. However, in Australasia and the Middle East, Toyota sold the original version of the Camry alongside the Aurion. In these markets, the Aurion replaced the Avalon (XX10) model, which could trace its roots back to 1994.
In the Australasian and Middle Eastern markets, to further differentiate the Aurion from its Camry sibling, Toyota equipped the Aurion exclusively with a 3.5-litre V6 engine. With the Camry, the company only offered the 2.4-litre four-cylinder version. Previously in these markets, prior to the introduction of the Camry XV40, Toyota had offered both four- and a six-cylinder powerplants. Along with the naturally aspirated version, Toyota produced an Australia-only supercharged TRD Aurion between 2007 and 2009 as tuned by Toyota Racing Development (TRD). At its release, Toyota claimed this performance variant to be the world's most powerful front-wheel drive car. The powertrains used in the Asian specification Camry vary slightly from those of the Aurion. As well as the 3.5-litre V6, two four-cylinder engines are offered in either 2.0- or a 2.4-litre form. These engines are teamed with a six-, four- and five-speed automatic transmissions, respectively.
== History of development ==
Before commencing production of the Aurion, Toyota Australia manufactured the full-size Avalon model at its Altona plant in Melbourne until June 2005. Production of the Avalon had begun in 2000, taking much of its basic design and mechanical features from the then six-year-old Avalon model sold in North America. The Avalon was offered as a larger, more upmarket car than the Toyota Camry, which it was built alongside. The original sales predictions were not met, with the Avalon failing to challenge rivals such as the Holden Commodore and the Ford Falcon. The reasoning behind this has been widely attributed to the Avalon's older design and styling, which has been widely described as "bland", as well as the front-wheel drive configuration and smaller engine displacement.〔 In its best year, the Avalon only managed to reach half of Toyota's projected sales target,〔 with many potential buyers opting for the slightly smaller sized V6 Camry,〔 featuring the same engine as the Avalon.
Toyota, discovering that the Australian public wanted something that was modern and designed with consideration to the Australian market, began full-scale planning work on its Avalon replacement in 2002. Toyota Australia realised that no other model being developed at the time for Japan or North America was going to be suitable, and due to the size limitations of the Australian market, a completely indigenous model was unrealisable. However, at that time, Toyota Australia did not have any designers of its own. As a result, the company recruited Paul Beranger in August 2002 to set up ''Toyota Style Australia'' (TSA) in an industrial complex located in Dingley Village, Victoria. TSA first developed the X-Runner and Sportivo Coupe concepts, and in 2003, Nick Hogios, who had previously worked for Ford Australia on designing the ''XR'' performance models of the BA Falcon, was appointed chief designer.〔Carey (2006), p. 103–108.〕 TSA's next venture was more significant—a privately developed model based on the Camry XV30—a car that signalled the beginning of the Aurion programme. Codenamed "380L" and developed during the course of 2003, this one-off model was forged by stripping panels and interior components from the donor Camry, and substituting these for TSA-developed versions. Total cost was approximately  million. Focus groups conducted by Toyota in early 2003 had ranked the Avalon at the bottom of the list when compared to the competing Holden Commodore, Ford Falcon, and Mitsubishi Magna. Later on in the year, the same focus groups were called back and the Avalon was exchanged for the 380L. Overall, the groups ranked the Toyota as their first preference, and according to Beranger, "didn't see the car as a Camry". As such, Toyota Australia deduced that if the 380L was available for purchase there and then, they could sell it alongside the regular Camry as a six-cylinder car under a different name.〔
During the 380L development, TSA had regular discussions with Toyota Japan on how its Avalon replacement would eventually turn out. Because TSA were an unknown quantity, having never designed a production vehicle, it took the division some time to convince Japan that they could indeed design a car themselves.〔 When the 380L was consigned to a presentation with Japanese Toyota officials, TSA's lead designer Nick Hogios was requested to tender a proposal for the next-generation "042L" Camry design competition. While his submission was not chosen, Hogios was summoned to work on what would become the Aurion, then exclusively referred to as the "Asian" or "prestige" Camry, and codenamed "043L".〔 Due to the success of TSA's earlier concepts and the 380L,〔 Toyota Australia was given the authorisation to manufacture both the regular 042L and 043L Camrys and sell them side-by-side. In Australia however, the regular Camry was to be limited to the four-cylinder engine, and the prestige Camry (later to become the Aurion) to the six. Hogios worked in Japan for nine months during 2004 designing the prestige Camry, and his final design was a collaborative effort between Japanese and Taiwanese designers, but the car's front-end styling is largely Hogios's own work.〔〔 While the work in Japan was being undertaken, TSA began to make changes for the Australian Aurion variants.〔 After the design stage was completed, Toyota Australia then commenced work on the development of the car, concurrently developing both the Australian car and the version for Asia. Beranger proclaims that the entire engineering undertaking, "is probably one of the most significant jobs that any subsidiary of Toyota Japan has done anywhere in the world."〔 The Australian variant of the car was codenamed "323L". Despite both cars being essentially identical, Australia was given a different code due to the car occupying a broader range in that market—from a fleet vehicle to a sports-oriented model. In Asia, the car's role is much narrower, being a high-end luxury car.〔
On 9 February 2006, Toyota Australia unveiled the Aurion alongside the Aurion Sportivo concept at the Melbourne International Motor Show at an official press conference. Toyota dropped the Avalon tag for their new large car, as it had gained a reputation to be an uninspiring car, both in the flesh and to drive.〔〔 Toyota made use of the "Aurion" name to give the car a fresh start. Aurion means "tomorrow" in Ancient Greek, and Aurora translates to "the dawn" in Latin. The name was chosen after consumer research on more than 30 potential names.〔(【引用サイトリンク】 New Toyota Aurion in Depth (AU) )〕 This gives implications of a completely new car〔 and ties in with Toyota's advertising slogan, "Can't wait for tomorrow".

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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